15 February 2024 · Telecom
Cybersecurity: the new frontier for telecom providers
With voice and SMS revenue declining, telecom providers can offer cybersecurity to consumers and businesses as a value-added service, with partners, and open a new revenue stream.
Digital security threats keep escalating, and the need for protection with them. That is an opportunity for telecom providers to extend their services beyond connectivity: cybersecurity for consumers and for businesses, as a service, with a new revenue stream attached.
The growing need
Cyberattacks are more frequent and more sophisticated, and connected devices, faster networks and remote work widen the exposure. Telecom providers sit at the center of internet access, which puts them in a position to act.
Consumers are more connected than ever and rarely have the expertise to protect themselves. A provider can offer protection that is easy to activate and needs no configuration.
Businesses face greater risks, from data breaches to ransomware. A provider can offer secure communication channels, data protection and network security sized to the business.
A new revenue stream
Traditional revenue from voice and SMS is shrinking. Cybersecurity as a value-added service answers three needs at once.
- Retention. A complete offer reduces churn.
- Differentiation. Security is a selling point in a crowded market.
- Partnerships. Working with established security vendors shortens time to market and limits the investment.
What it takes
- Expertise, developed or brought in through partners.
- An understanding of what consumers and businesses each need.
- Compliance with data-protection rules, and the trust that follows from it.
- Education: customers adopt what they understand.
Conclusion
Cybersecurity is a new frontier for telecom providers: a market need, a growth avenue, and a safer digital environment for their customers.
To talk about how Mobiera works with cybersecurity partners on operator offers, use the contact form
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Article first published on the previous mobiera.com; wording lightly edited.